Friend-Daniel also told the publication that repackaging had been in progress before the petition and was not in response to it. It came for police shows — canceled. “The Trader Joe’s branding is racist because it exoticizes other cultures - it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it - they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San.’”. In the wake of the police killing of George Floyd and nationwide protests against racial inequality in America, brands like Aunt Jemima, Uncle Ben’s, Cream of Wheat, Mrs. Butterworth, and more have reevaluated their names, mascots and imagery to not perpetuate racism and stereotypes. Other brands identified by the petition include "Arabian Joe” for Middle Eastern foods, “Trader Giotto’s” for Italian foods and “Trader Joe San” for Japanese cuisine. For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine.”, The petition further bemoans the inception of Trader Joe’s, alleging it was inspired by a “racist book and a controversial theme park attraction” and saying it perpetuates “exoticism.”, Trader Joe’s isn’t having any of it. YOU CAN’T SAY ‘ARABIAN JOE’. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. She said the controversial approach to naming “may have been rooted in a lighthearted attempt at inclusiveness.” However, Friend-Daniel said, “we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, In a statement to CBS News, the brand added: “While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day.”, While many of the offending product packaging has already been changed, according to the brand, Trader Joe’s also told the publication they plan to finish changing over all packaging “very soon.”. Here, with social life open, life has felt incredibly normal. Rounds of flat bread, rubbed with olive oil, are topped with a minimal (but still delicious) amount of chopped spinach, onion and spices. But now it says it has no problem with ethnic-food labels like Trader Jose's, Trader Ming's and Arabian Joe. Spokesperson Kenya Friend-Daniel told NPR on Monday that the brand “made the decision several years ago to use only the Trader Joe’s name on our products moving forward” and “had hoped that the work would be complete by now but there are still a small number of products going through the packaging change and we expect to be done very soon.”. "The Trader Joe’s branding is racist because it exoticizes other cultures — it presents ‘Joe’ as the default ‘normal’ and the other characters falling outside of it — they are ‘Arabian Joe,’ ‘Trader José,’ and ‘Trader Joe San,’ the petition states. ... they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" Trader Jose, Trader Ming, Arabian Joe, Maitre Pierre, Trader Giotto, Trader Joe San and the rest, though, look as though they might just stay, just as their customers like. Find 24 listings related to Trader Joe in Campbell on YP.com. All rights reserved. Part of HuffPost Business. The world the pilgrims made is a testament to their resolve and daring, without which this country and the people we love so much would not exist. Earlier this month the company said it was looking at changing some labels. (Source: AP Photo/Rick Bowmer) By JOHN ROGERS | August 1, 2020 at 12:21 AM EDT - Updated August 1 at 12:21 AM . These products have been really popular with our customers, including some budding mathematicians.”, While cancelers continue signing onto the petition, Trader Joe’s said it has recently received much support for its branding as “customers reaffirm[] that these name variations are largely viewed in exactly the way they were intended­ — as an attempt to have fun with our product marketing.”, “Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years,” the company said. See reviews, photos, directions, phone numbers and more for Trader Joe locations in Campbell, CA. According to the petition, which has been signed by more than 2400 people at last check, “the grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes.”. “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ … This time of year, we often visit Trader Joe’s multiple times each week, to stock up on holiday baking supplies, quick and tasty weeknight dinners (hello, fondue! Tap here to turn on desktop notifications to get the news sent straight to you. 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"It presents 'Joe' as the default ‘normal’ and the other characters falling outside of it — they are 'Arabian Joe,' 'Trader José,' and 'Trader Joe San.'" The company says that it will no longer use terms like "Arabian Joe," "Trader Jose's," "Trader Ming's," "Arabian Joe," and more. The petition also took issue with the chain’s founder, Joe Coulombe, taking “inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.” The petition points to the chain’s website, which claims Coulombe was inspired by the book “White Shadows in the South Seas” and the Disneyland Jungle Trip ride. Trader Joe’s did not respond to HuffPost’s request for comment. Enjoy, and happy new year! For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican … Her examples, “Trader Ming’s is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader Jose” brands Mexican foods,” etc. Pad Thai was packaged as Trader Ming’s, falafels and hummus were Arabian Joe’s, anything vaguely south of the border was Trader José’s, Italian offerings were courtesy of Trader Giotto’s, and Japanese-ish foods were Trader Joe-San. We do not make decisions based on petitions.”, The petition, circulating on Change.org, demands that the company “remove racist branding and packaging.” It reads, “The grocery chain labels some of its ethnic foods with modifications of ‘Joe’ that belies a narrative of exoticism that perpetuates harmful stereotypes. Copyright © 2020 The Federalist, a wholly independent division of FDRLST Media, All Rights Reserved. "We … Add your voice! See reviews, photos, directions, phone numbers and more for Trader Joe locations in Hollister, CA. “Following were inaccurate reports that the petition prompted us to take action. It came for the Washington Redskins — canceled. Read De Tocqueville’s Enduring Insights Here, I Moved From Locked-Down Virginia To Open Florida, And Faces Came Back To Life. That's what we call value. Trader Joe’s announced that it has been working on repackaging its international food products for “several years” after a … This marketing would be extended to the (world’s biggest AHEM) “ethnic” food at Trader Joe’s. ‘Here is a stone which the feet of a few outcasts pressed for an instant, and this stone becomes famous; it is treasured by a great nation.’. Trader Joe's Now Says It Won't Remove Stereotypical Branding from International Foods Earlier this month, a company spokesperson indicated the … The chain is one of many who has been faced with reassessing their brand’s racist history and/or marketing. Eskimo Pie Drops 'Derogatory' Name After Nearly A Century, Mrs. Butterworth's, Cream Of Wheat Vow To Review Packaging To Address Racism, Uncle Ben’s ‘Evolving’ Its Brand Identity After Aunt Jemima Name Change. Find 22 listings related to Trader Joe in Hollister on YP.com. Kylee Zempel is an assistant editor at The Federalist. “A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products,’” Trader Joe’s said in a statement last week. Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and "perpetuates … We also decided to consider what amid this strange and stressful year brought us joy, sometimes unexpectedly. Great quality at great prices. Important conversations are happening now. Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. Advertisement The petition said the labels perpetuate harmful stereotypes. Like any successful business, the company explained that while it gladly makes changes when they’re warranted, it “make[s] decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members.” When certain products or names stop selling, Trader Joe’s says that’s when it discontinues those items: “It’s kind of what we do.”, The company acknowledged the ethnic branding, saying its “Buying Team” began using those names “decades ago.”, “We thought then — and still do — that this naming of products could be fun and show appreciation for other cultures,” Trader Joe’s said. That's what we call value. United Arab Emirates - Trader Joe's | Trader Joe's Trader Joe's is a neighborhood grocery store with amazing food and drink from around the globe and around the corner. It’s also revealed how abnormal the lifestyle I followed in Virginia really was. Trader Joe’s announced that it has been working on repackaging its international food products for “several years” after a widespread petition called out the grocery chain out for their “racist branding and packaging.”, A petition created earlier this month took aim at Trader Joe’s “ethnic foods” and noted that they belie “a narrative of exoticism that perpetuates harmful stereotypes.”, “For example, ‘Trader Ming’s’ is used to brand the chain’s Chinese food, ‘Arabian Joe’ brands Middle Eastern foods, ‘Trader José’ brands Mexican foods, ‘Trader Giotto’s’ is for Italian food, and ‘Trader Joe San’ brands their Japanese cuisine,” reads the petition. “We look forward to taking care of our wonderful customers for many future decades.”. Great quality at great prices. Instructions call for a very quick jaunt in the oven (about 3 minutes) and result in some delightfully crispy, deliciously snackable food. Trader Joe's Says It's Rebranding Some Products After Petition Calls Them Racist. Trader Joe’s Says It’s Rebranding Some Products After Petition Calls Them Racist. Multiple infants were born alive after botched abortions in Texas, a new CONTINUE READING >. Other Trader Joe's names cited include Arabian Joe for Middle Eastern food, Trader Giotto's for Italian and Trader Joe San for Japanese cuisine. The brand claims it decided to repackage products labeled “Trader Ming’s,” “Trader Giotto’s,” “Arabian Joe,” and more “several years ago,” not because of the petition. When it recently came for Trader Joe’s, the grocery company responded loud and clear: We don’t bow to the cancel mob. We want to be clear: we disagree that any of these labels are racist. Trader Joe's said it disagrees with accusations of racism and said it does not make decisions based on petitions. Sign up for membership to become a founding member and help shape HuffPost's next chapter. Trader Joe's is getting rid of product names such as Trader José's, Arabian Joe's and Trader Ming's that critics say are racist and perpetuate "harmful stereotypes." Trader Joe's Santa Cruz (193) 700 Front St Santa Cruz, CA 95060 US 831-425-0140 The brand claims it decided to repackage products labeled "Trader Ming's," "Trader Giotto's," "Arabian Joe," and more "several years ago," not because of the petition. “For example, we named our Mexican beer ‘Trader José Premium’ and a couple guacamole products are called ‘Avocado’s Number’ in a kitschy reference to a mathematical theory. It came for Aunt Jemima, Rice Crispies, Goya, Lady Antebellum — the list never ends. ©2020 Verizon Media. We made it easy for you to exercise your right to vote! Asian products were labeled Trader Ming, Italian products Trader Giotto, Trader José for Latinx-inspired products, and Arabian Joe for Middle-Eastern foods. 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