Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang, Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang, Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. Global Virtual Reality Headsets Market Research Report 2020 . 2. Right now I'm performing a SWOT analysis. It has more than 120000 employees across the world. Strong network of game licensees. This project is called “Project Morpheus” and it plans to rival the Oculus by actually linking their video games to first person reality. Large installed base of the PS2. If proven successful, Sony would revolutionize the gaming industry and would be the leader in VR technology. The Tokyo based conglomerate owns a diversified business portfolio and is considered to … Lake of ass games Less innovation compare to Worrisome Opportunities: 1 . Hi guys! The Report 2020-2026 Global Virtual Reality Headsets Market Report Industry analyses the important factors of this market based on present industry situations, market demands, business strategies utilized by Virtual Reality Headsets market players and their growth synopsis. 4. Strengths: Quality of the product due to the technical advantages in the mobile market In this case SWOT means strength + weaknesses (internal - products) and opportunities + threats (external - market). A strong brand name of both Sony and PlayStation, already have a large following of gamers. Strong multimedia Support. 2. Sony is a maker of consumer electronics, smart phones, game and network services, movies and music as well as a provider of financial services. 3. Internal analysis 2.1. Strong global market position. Sony PESTEL Analysis. Sony has announced that they are constructing a VR headset to go along with the PS4. High quality Blu-Ray function. Sony PlayStation: SWOT Analysis. Sony SWOT Analysis Sony Strengths Below are the Strengths in the SWOT Analysis of Sony: 1. Sony has long history of successful product such as Walkway, AS. General analysis 2.2. (Photo: Public Domain) Sony Corporation’s long-term success is pinned on the organization’s ability to address business issues, such as the ones shown in this Five Forces analysis. A Porter’s Five Forces analysis of Sony Corporation indicates the need for strategies to counteract the effects of competition in the industry environment. SWOT analysis 2.3. November 2018; DOI: 10.4018/978-1-5225-7168-1.ch006. Best raw computing power provided by its Cell processor; Sony is highly diversified company. In book: Virtual and Augmented Reality in Mental Health Treatment (pp.78-93) Let's take a brief look at the results for Sony… I'm currently writing my bachelor thesis about the potential of VR and HMDs. 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