And so we had raised the money to execute on a 2020 business plan, and when things started to shut down in March we took a bit of a step back to just survey the landscape. And so it’s still early for the nugget here in the US, but it has clearly become our hero product of the entire line. ). I just devoured this thing. There’s a store locator on eatalphafoods.com so type ina zip code, and there’s definitely stores that will pop up, and we’re also actually going to be selling online through our website as well. But it was still tough to find something I could get excited about, and so that a-ha moment was, “Well if I can enjoy this product, and love it, and crave it then there’s got to be hundreds of millions of other people out there that will have the same experience.”. And there’s one thing that I would like to add to what you have said before about going rounds, and rounds, and hundreds of designs with agencies until you actually found finally that right design. Vegan is a polarising word for some people, it connotes certain behaviours that they can’t relate to. So when I began Alpha Foods, the idea was to make the plant-based transition easier. And so we’ve been very thoughtful about how we approach the launch in a package that is not USA spec. And that’s what we need to focus on. Yeah that’s right. I had nothing to eat in my house except for frozen berries, and I didn’t want those. But I did hear that the actually founding story is quite interesting as well, I think it involves a blizzard, and a plant based bagel dog? And also they have to be open to the idea that it could be delicious, and not be made of what they think it’s typically made out of. But let’s talk about Asia for one more second because I think it’s fascinating from a design, and branding, packaging perspective. We have continued to use soy because it is economic and accessible. And a few months later Loren and I had started the journey of Alpha. The colon is where gas is created and persists, making Beano effective in prevent… And I think that would be pretty common across most if not all brands in the consumer space. Looking back at Alpha Food, I know you mentioned that you got into Walmart pretty early on, but what was that one big breakthrough moment where you felt like now you’re changing from being a start up, and you’re actually turning into a brand? For example, we were previously using palm oil in our first pot pies. Anything that you learned over the years where you would say, “Look this is something that I know about branding.” Maybe specifically for CPG product, or else wise? This week, I'm pondering: CAN WE REALLY, ACTUALLY, FEELING THE FESTIVE SPIRIT - By Jennifer Chua @chu, This week, I'm pondering: DO COUNTRIES & CORPORATE, ⌚︎Plant-Based Watch Guide – Our Picks Fo. 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We’ve since learned that vegan isn’t a great word to use when talking to consumers about our brand, because it can invoke a sense of lifestyle change that people don’t yet want to live. But I think also for founders, and those developing a food brand there’s a bit of a fake it until you make it mindset that you need to put something innovative and cool, and fresh in front of a retailer, and really act like a grown up company to get that shelf placement because they do need to offer new products, and innovation for their consumers. So you’re absolutely right, and chicken nuggets as well. Alpha Foods has raised $7 million in new funding to raise brand awareness and continue developing new plant-based convenience foods for the mass market. So we invested in our direct to consumer business. Cole Orobetz, Co-Founder, CEO, And CFO, Alpha Foods Cole Orobetz founded Alpha Foods five years ago and is currently the CEO and CFO of the healthy frozen meal brand that can be found in over 9,000 stores across North America and Asia, where their plant-based Alpha Chicken Nuggets are available at KFC (which is quite an endorsement! It basically fits into the typical freezer product. If we want to truly change the food system, we need big thoughts, a big vision to have the biggest impact. I’m sure the numbers have changed. Yeah well we did, timing was really fortuitous for us to have closed that round basically January, February right before COVID really changed the landscape of everything. So at some point just finding a product like yours is most probably pretty logical that that would happen. Instagram would be number one but we’ve also seen an uptake in Pinterest as well as Facebook groups for sure. CO: When we started Alpha back in 2015, we wanted to have the biggest impact on the most number of people through bringing delicious plant-based products to the world. Alpha has a lot of connotations right? Which makes so much sense, and first of all I’m happy to hear that. Yeah, so we launched there last year in food service and retail, and it’s been slowly building in Hong Kong as well as five other countries in Asia. And if I read vegan even in 2020, I am still a little bit more held back than if I read plant based. Because it’s easy, it’s not only easy it’s also very approachable. So I can’t recall what we swapped it for, but it got yanked, and got put on the back. That’s just what we ate. That’s the founder spirit. Consumer Staple Products. We EMPOWER. For myself, I eat plant-based as much as I possibly can. ). Is this great for our customer? Every single day, we really try to push to be as sustainable as possible. Let’s talk about the importance of branding for a little while here. Well and it says a lot about you as a brand too subliminally, because the alpha kid always gets the food. We INFORM. There was some scarcity mentality, obviously people didn’t want to be left with no food products to feed their families. Well in talking about the power of branding right? And everyone’s eaten a, well not everybody, but many people have eaten burritos. The Alpha logo type plays a very central point in your identity even on the packaging. Stolichnaya: One of the most Original Vodka with the highest quality ingredients and finest distillation and filtration processes. Things like oat protein, for example, and mushroom proteins are being lab-scaled but not yet used commercially. Has that experience changed the way that you invest in companies now? And before we got to our first logo, and look and feel of the first package we went through four agencies, and must have seen over 100 different versions of our logo-. So earlier this year you completed a 28 million dollar funding round. Is it just tons of samples at stores, or is sampling the way the go? Especially with Alpha starting out in the mass market, we had to invest upfront a bit more than others on our brand for those who weren’t familiar with plant-based. And I think that happens a lot in start ups that, that is either not being taken seriously on the agency’s side, or it’s just there is no time from the founder’s side because you just need to get design, and you need it now. And I ended up going through with the professional accounting program [inaudible 00:10:30], and landing in a venture capital role in 2010, and that’s where I got my start in food and beverage. Cole Orobetz, co-founder of plant-based meat company Alpha Foods, said when it comes to seafood, people can be hypersensitive to even the slightest off … Quite frankly if you have to eat three meals a day, which those of us who are lucky in the western world, at some point you just run out of options, and you don’t want to see meat anymore. Support the show-----> Fabian Geyrhalter: Welcome to the show Cole. But one of the entrepreneurs that I had met during that time Loren Wallace was the founder, and CEO of Good Karma Foods. And so I think it was a combination of yes being home bound, cooking all your meals from morning to night in your house, but also going to the grocery store for that potentially nerve-racking grocery run during a pandemic when there’s a risk of being sick, or whatever, and going to your usual meat cooler and not finding the steak, or the burgers that you used to buy. Well and anyone had vegan food even as a meat eater, and that’s why it took you a blizzard for you to try it again because it has changed a lot in the last five, 10 years. That is where I think we are trying to go wit Alpha – to give people one option at a time, whether it is one meal a week or once a day. That’s just what was put on my plate. So that was a really valuable learning experience for many reasons, and to also see that the great success stories as well, and there were a number of those along the way. Moskovskaya Vodka: Moskovskaya special vodka is an early Russian brand of vodka introduced in 1894 by the Russian state vodka monopoly. I guess 9000 plus stores so there’s a pretty good chance they will find it. Our goal is to encourage everyone to move towards more plant-based options. With such broad appeal, Cole’s products are the newest, most versatile and exciting addition to your menu. I think the idea of the brand DNA potentially, or the DNA of the company being around familiarity is really, really interesting because I tried to put my finger on it because the way that you named the product it’s really in your face right? We will be seeing newer types of plant proteins to create different product formats and to achieve different functional and nutritional characteristics of a product. Yeah, likewise thanks, Fabian. Perfect snack or add some rice and veggies to make it a meal! Founded by Cole Orobetz and Lauren Wallis in 2015, the brand debuted its line of frozen ready meals in 2018 at US biggest supermarket chain Walmart. Cole Orobetz, the COO and CFO of Alpha Foods, joins NOSH's Editorial Assistant, Erin Cabrey for a Livestream Studio interview at NOSH Live Summer 2019. And so I think that where Alpha sits is we’re that transitional brand by making plants easy to consume, to prepare, and enjoyable it takes the edge off of that extreme lifestyle shift that some may think that you have to make to go [inaudible 00:17:06] to move and evolve into a more plant centric diet. Despite there being a lot of intrigue in plant-based protein, many distributors, consumers, retailers and restaurants are still not yet ready to engage in plant-based products and proteins yet. It was a real pleasure to have you on. Alpha Foods, a maker of grab-and-go vegetarian meals sold in grocery stores, said it received $7 million in seed funding that will help it expand its brand's reach. Beano also works on sugars categorized as oligosaccharides and polysaccharides. Because plant based that’s Beyond Meat, that’s Impossible, that’s a lot of other brands that started celebrating that word. And really our vision was to build a globally relevant plant protein company that could bring delicious products to the plates of meat eaters who are looking for a delicious plant based option but perhaps weren’t excited, or perhaps they didn’t know what they didn’t know about plant based eating. Alpha Foods serves customers in the State of Texas. It was so good. Great, great, great take away. It then evolved into a consensus that this would be well-received in Asia. And we were so proud of the burritos that came off the line, and they were going into Walmart our first customer, and consumers were going to buy it, and love it. Well, I invite everyone to check that out. But we have partners on the ground there that were able to take our base brand product, and package, and include it in a standard retail array of all I guess USA spec packaging. And we were in discussions for a funding round from our fund to Good Karma, and didn’t end up completely the transaction together. Add to cart Details As a result, Alpha Foods' new e-commerce platform will meet these customer needs in an easy and convenient way. And really what we saw was a huge surge in people purchasing the products, loading their freezers. Alpha Foods was founded by Cole Orobetz and Loren Wallis in 2015, and is located in Glendale, California. I have been reducing my meat consumption for a number of years as a meat eater myself, but at that time, there was nothing on the market that was plant-based that made me excited about it. Learn more about Alpha Foods. I think I can eat plant based protein, but I don’t know what’s out there. Call Us: +254 723 786202, +254 733 786202 | Email : affl@alphafinefoods.com Your plant-based frozen meals are hard to miss in the US where you are in over 9000 stores I believe, but now it might even be more. I know I talked to Stacy of Stacy’s Pita Chips about this, and she had so many answers to this question, and I’d love to keep this question definitely for my CPG founders that I interview. Yeah, well I guess looking back I don’t think there was any single moment in time because there have been so many. Right? Alpha Secondary School’s Dance Company has been hard at work on their group Hip-hop choreography to ‘What U Workin With’, a number choreographed by Ms. Ranford. Copyright © 2020 FINIEN. Alpha Foods produces plant-based foods focused on taste, texture, and sustainability. And they were on their own journey of, the doctors told them that they had to reduce their meat consumption for various reasons. And the more we realised how educated the consumer base is – people were learning a lot about soy production – we have been proud to say that all our soybeans are ethically sourced from the United States where there is no deforestation to be concerned of. 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