The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kodak competitors and includes Kodak target market, segmentation, positioning & Unique Selling Proposition (USP). You can follow me on Facebook. Join now to read essay Kodak External Analysis. Still, its high end cameras are pretty popular for imaging. Kodak is a top of the mind brand for photography & digital imaging, People looking for photography & digital imaging solutions, B2B in Printed electronics, fuel cells , Sensors and other printed products with functions beyond visual communications. pestle analysis' also help in the decision making process a as it gives companies more knowledge about their business . The profile has been compiled by Global Data to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors and industry. However, since the market adoption of digital cameras by the likes of Sony and others, Kodak has taken a back seat in the imaging market. Contents Political factors Economic factors Social factors Technological factors. By: David • Case Study • 2,137 Words • January 10, 2010 • 2,713 Views. 3.4 VRIN Analysis. Page 1 of 9. 3.3 Porter’s Five Forces. Eastman Kodak Company PESTEL & Environment Analysis Posted by Freddie Murphy on May-12-2018 PESTEL Analysis & Environment Analysis The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. It is a global pioneer in Digital imaging and photographic materials, equipment and services. The Eastman Kodak Company VRIO Analysis shows that the financial resources of Eastman Kodak Company are highly valuable as these help in investing into external opportunities that arise. These also help Eastman Kodak Company in combating external threats. ... PEST analysis which is also known as environmental analysis is the assessment that a company performs on its external environment. Kodak External Analysis Essay; Kodak External Analysis Essay. Company Analysis Organizational Structure Kodak is one of the oldest companies on the photography market, established more than100 years ago. A new book by Vince Barabba, a former Kodak executive, offers insight on the choices that set Kodak on the path to bankruptcy. An external analysis looks at the wider business environment that affects your business. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. This comprehensive SWOT profile of Kodak provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. External Environment Analysis & Eastman Kodak Eastman Kodak is an international company that deals in the manufacture of digital cameras and their accessories. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors and industry. Organizational Transformation in the Case of Eastman Kodak Corporation It has lost major market share since digital adoption. PEST Analysis of Kodak. Can penetrate in the Asian market2. Bankruptcy hurt brand name of Kodak and has weakened its market dominance, 2. Reduction in the use of printing3. Eastman Kodak is a technology company focused on imaging. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. MBA Skool is a Knowledge Resource for Management Students & Professionals. In Kodak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Kodak is a technology company focused on Imaging. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. Social factors that leadership of Eastman Kodak Company should analyze for PESTEL analysis are - Demographics and skill level of the population; Class structure, hierarchy and power structure in the society. Kodak External Analysis. The External Factors that Affects Eastman Kodak. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it's time to look to new products and markets. Most of us already know Kodak as the company which was famous for its polaroid camera. Here is the SWOT analysis of Kodak which is a technology company most known for its polaroid cameras. A broad solution set across graphic communications, functional printing enabling, product goods packaging, 5. 3.1 Kodak’s external environmental analysis. 2. How theories of culture excellence and approach to organizational learning will assist Kodak in adapting to future market challenges Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it's time to look to new products and markets. Apply SWOT analysis to Kodak (can be found in Appendix 2) Conclusion To making the best use of the strengths and negate or counter the weaknesses, it is a reasonable decision for Kodak to maintain its progress in Traditional Imaging business (Part 2 of Kodak Strategic Position) and concentrate on combining Digital Imaging and Traditional Imaging as a whole (Part 3 of Kodak … Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Kodak – Kodak SWOT analysis, Marketing Mix Of Hawkins - Hawkins Marketing Mix, Marketing Mix of Hilton Hotel and Resorts - Hilton Hotel and Resorts Marketing Mix. In addition, the analysis focuses more on the business external environment as opposed to the SWOT analysis that concentrates on both internal and external analysis (Grundy, 2006). External analysis of Eastman Kodak Porter’s five forces Model According to Michael porter, an authority on competitive strategy contends that a corporation is most concerned with the intensity of competition within its industry. Popular By : External environment analysis of Kodak, Macro environment analysis of Kodak . 4 External Analysis Industry Overview For the purposes of this analysis, Eastman Kodak will be classified under the Digital Imaging industry, acknowledging that the industry contains sub-industries that, when combined, place a company in the Digital Imaging industry. ...introduction the pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization, which should be identified in order to aid company's so they can achieve optimum performance . Unique strengths in the imaging,materials and deposition sciences3. The Kodak company has over 6000+ employees, 8. This module is about external analysis. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Technologies like 3D printing can be leveraged by Kodak3. SWOT analysis of Kodak analyses the brand/company with its strengths, weaknesses, opportunities & threats. I was at Kodak from '83 - '97, most of that time in electronic/digital imaging R&D and product development. Kodaks strengthwas it brand ± one of the most recognizable… Quickly rising digital space can reduce business of Kodak, 2. 2039 Words 9 Pages. INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. STEP 5: PESTEL/ PEST Analysis of Eastman Kodak Co Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Kodak External Analysis 2030 words 9 pages. Use its patented technology to appeal to the market, 4. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Kodak External Analysis. The companies are not associated with MBA Skool in any way. GAP Analysis: Kodak’s Resources and Capabilities. Kodak has more than 100 years of history in photographic film industry. Kodak has a world class research and development2. Cases related to patents hurt the brand. Browse marketing analysis of more brands and companies similar to Kodak. These analyses are the focus of your paper. Number of Words : 1-3 Pages . Show More INTRODUCTION Even though Eastman Kodak is the leader in digital camera sales, all is not well. In Kodak SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Let's stay in touch :), Your email address will not be published. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Read full text. Recent trends have not been friendly to the Digital Imaging industry. Examining your internal and external analyses together gives you a complete picture of your current situation and the steps you can take to plan your marketing. It has been reviewed & published by the MBA Skool Team. This is a preview of the 6-page document. Kodak has been very sluggish in developing digital technologies which other companies have embraced and developed. 2.3 Question three. KODAK: Rise and Fall of a Legend. This history has brought about the benefit and also the strength of the Kodak brand name and Kodak’s worldwide distribution network.Kodak has its own international distribution network. Your email address will not be published. Kodak Case Analysis MNGT 520-002 11/13 Time 30 p.m. Erin Vernon Kodak Case Analysis Introduction Eastman Kodak was started in 1880 bya high school drop out when George Eastman invented a dry-plate process in a company at Rochester, New York, which was then used in production of dry photographic plates. The threats in the SWOT Analysis of Kodak are as mentioned: 1. Reasons for Kodak failure. The case asks you to perform an analysis of Eastman Kodak's external environment, using Porter's Five Force Model, in addition to a macroenvironmental analysis. 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